Curated work for Special Character concept/branding development for NHL 24 and 25 Cycle. As the Live Content Art Lead, I worked with experience design director and character design director to ensure characters art direction supports our game’s visual targets and aligns with our game’s brand strategy and vision. I also executed all the branding elements as well as the design of other in-game assets (such as player banners/emblems and live banners) that are tied to the characters themselves.